This course will describe the role that some of the major internet companies like Google (Analytics), Facebook (Business pages) & Twitter are playing into today’s society and how they can benefit you as an individual or small business.
The session is ideally suited for those who want to calculate the ROI of Social media, understand what function the Website should play & its Goals. It will also show you how your can build Brand awareness & picking the Social media platform is right for you.
- Website & its Goals
- Your Brand
- What Social media platform is right for you?
- The Platforms (Facebook, Twitter, YouTube, Pinterest & Flickr)
- The Tools (Tracking & Benchmarking)
- Reviewing & Improve